A painted brushstroke.
Methodology.
Good planning, and good processes produce a good product!

Actually, the How is Most Critical in Achieving the Result

Businesses use a variety of techniques in establishing a recognizable commercial presence. In reality, these techniques are the end result of a series of steps. These steps are elements of a carefully planned protocol or methodology which, in essence, is a regimented action plan for optimizing the quality of the end result--a distinctive and attractive market presence.